Your launch team can be invaluable but you must maximize their benefits. If you don’t manage this process, it can become time consuming and counterproductive for you.
In order to get the most out of this process, here are a few tips:
Sourcing your Readers
The sourcing of your launch team tends to be specific to your books niche or genre, this means that they want quality content in that area.
Search book groups, Subreddit and Facebook groups relevant to your niche to find these individuals.
Building a team involves trust from both sides as you are sharing your unpublished work and they are sharing their valuable time. Take the time to find the right people and the potential benefits can be
Most of us now have multiple social media accounts and email addresses. This can make it time consuming trying to manage your launch team.
Centralizing your books information such as setting up a (closed) Facebook page or some other forum for your Launch Team is advisable.
This space provides several benefits:
Division & Timelines
There are various ideas as to the ideal size of your team but personally, I like to have a group of 20-30 people.
Everyone’s time is valuable so rather than sending each team member a large manuscript, I only send each reader a short samples one or two chapters maximum.
Some Beta Readers will get back to you straight away but in order to respect their other commitments, ensure that you allow a reasonable time for feedback. Depending on what stage my book is at I tend to ask for feedback within 48 hours or five days.
A large amount of feedback from your team will need to be managed and collated. To optimize the benefits of the feedback, provide guidelines to your team. Some suggested guidelines when sending out your samples:
Avoid too proofreading early in the publishing process. You may remove or replace large amounts of your text before you get to your final manuscript. Determine at what stage you will ask for your work to be proofread (for grammatical errors etc.).
Ensure you make your Beta Readers aware when there is a requirement for grammar checking and when there is not.
In the final stages of publishing time is critical so be selective in which team members you task for proofreading. You need to balance the benefits of an error free manuscript with the delays brought about by collating multiple reader’s feedback.
Even with the best intentions, Beta Readers may not always be available when you need them.
By sending the same extract of your work to several team members, you are building some redundancy in your system. If not all of the team provide feedback in time, you still should receive enough for your book to maintain progress.
Final steps with Arc copies
Advanced review Copies (ARCs) are the final Pre-publication stage of your Launch teams journey.
Providing physical print copies can be time consuming and costly so if you are publishing through kindle Direct Publishing (KDP) a mobi copy of your book is a better option.
Providing your team a copy of your book that they can review on their Kindle is a more efficient use of their time. This also allows you to reach a wider launch team in more remote locations.
You should now have a greater understanding of how to optimize your Launch Team.
Your launch team is an invaluable asset so respect their time, value their input and ensure that you are providing them value too.
I’m five foot six and a half inches tall (have you noticed how shorter people sometimes include the extra half inch). If you ask me in person I’ll actually just say “five foot six”.
I personally embrace all things short:
All joking aside, I look for solutions where others see problems. There is noone happier than me, with the length of my legs on long-haul flights.
From my childhood in the cold North of England (Yorkshire), and the twenty-two years of early adult life as a British Military Engineer, to my current life in New Zealand, I have always had a thirst for learning.
For most of my Army career, I changed jobs and countries every couple of years. Working under the assumption that at the end of two years I wouldn’t remember what I hadn’t known at the start, I began writing handover notes (for my successors) from day one.
This habit of note taking has stuck with me ever since. Whenever I begin a new venture, job, or attempt to learn any new skill, I take copious notes of the journey.
Since leaving the military in 2004, I have worked in many fields including:
I live by the code of Jim Rohn’s words “Formal education will make you a living, self-education will make you a fortune.” I am an avid speed reader and absorb information at an accelerated rate.
I have achieved an honours degree in environmental science and multiple qualifications in the areas of business management, project management and health and safety.
Although the training and courses required to gain these paper qualifications provided some great skills along the way, I prefer learning skills that provide more than just a piece of paper and a few letters after my name.
My prime goal is to help others succeed and I take great pleasure in condensing information and breaking it down into systems to save others time on their journeys.
I am currently published in two areas: